Are you a small-scale business owner wondering if getting a website is appropriate for your business? Since you’re just getting started with probably limited capital getting a website might seem like an avoidable cost. You may feel like opting for social media pages or accounts instead since they are free and easy to use. This article examines some of the differences between having a business website and a business social media page.
1. A website is completely dedicated to you.
A website is your online office. It gives your audience a personalized place to go. A place where everything is about your business. A place for them to learn more about your business and patronise your services. A social media page or account does almost the same thing but with lots of distractions. For instance, while going through a business page on Facebook, you’ll notice that Facebook often shows suggested pages for you to also check out. This can be distracting. It can take the attention of a potential client away from your business page. However, this is avoided on a personalized website, as only your content is visible on your webpage.
2. You can easily customize your website to suit your preferred taste.
Social media pages/accounts offer very limited freedom in terms of how you can personalize your page/account. How you set up your page is often determined by available settings. On the other hand, you can easily customize your website to suit your preferred taste. There are tons of themes, plugins and widget settings available to explore. Hence, you are able to give your website the appearance you desire.
3. A website gives your business a professional look
Because social media pages are free and easily accessible to pretty much anyone, they do get jam-packed, with lots of dummy businesses. Hence, it might be difficult for potential clients to ascertain the genuineness of your business. A website however gives your business a professional look. It tells your potential clients that you are ready for business.
4. Social media pages are meant to compliment your website, not to replace them.
Having a social media account or page for your business is good. It allows your business to reach a wider audience since lots of people spend enormous time on social media. However, this should not replace your website. Social media pages are much more efficient when used as a platform for generating traffic to your website. Through your website, people can then have a much deeper understanding of your business as well as patronise you.
5. A website can be accessed by anyone from anywhere
Access to your social media account or pages is mostly restricted to the users of that particular social media platform. Even when non-users are able to view your page, there is a limit to how much they can engage you without having to first sign up or log in. However, your website can be accessed by anyone from anywhere in the world. They can easily engage you without any restrictions.
Conclusion
In conclusion, getting a website might seem pricey, especially for a new business. However, it is something you should consider as it will most certainly aid the growth of your business. We offer the most affordable web design services, so you don’t have to worry about the exorbitant fee of getting a website.
Want to benefit from our affordable web design packages? Click here to learn about our web design services
Do you need further clarity on what to do next? Click here to speak to a consultant
©Empricon
Want to get free tips and valuable contents like this? Subscribe to our newsletter!
